This summer I traveled to the African country of Tanzania. Of course I have been spending the past year also clicking on a lot of websites related to Tanzania. I am constantly being informed about news that is very important related to the country. Yet, this is not spreading awareness!
Today, I received an email alert “We are elders of the Maasai from Tanzania, one of Africa’s oldest tribes. The government has just announced that it plans to kick thousands of our families off our lands so that wealthy tourists can use them to shoot lions and leopards. The evictions are to begin immediately.” Unfortunately, the Maasai’s voice about this important message only reached those who have clicked on links related to Tanzania.
I did sign the petition to support the cause to support the cause
https://secure.avaaz.org/en/stand_with_the_maasai_2014_us/?bCvirhb&v=48742. Activism has been replaced with clicktivism. Where participating in a petition demands little action or passion. That is because nowadays almost all websites just feed information hoping people will click on this or click on that. While also feeding information based on what one has clicked on in the past.
Fortunately, for the Maasai they are able to get their voice heard towards those reading this blog. The majority of which have never been to Tanzania or clicked on any link related to Tanzania. That is because Perspective does not have any form of micro-targeting based on what we have clicked on in the past. By submitting your predictions to Perspective you have the opportunity to get your message to an audience of different interest and different demographics. Posting your predictions on Reddit or Facebook about driverless cars would get your message nowhere. Except to any clickers who have ever clicked on links related to driverless cars.
It is shameful to hear that this same petition website I get email alerts from also probably sends a message to an elitist hunter “Please help us sign this petition to give us the right to hunt lions and leopards in Tanzania, and do not let the Maasai steal this liberty"