Today, I learned amazing news when Facebook fed me a story "Elephant ivory price ‘spiked as China VIPs snapped up thousands of kilos." I skimmed through the article briefly enough to realize that elephant ivory and black market is on the rise as a result of China, and the Chinese government is not only doing nothing to prohibit elephant ivory trading. China's top officials including the president of China bought hundreds of pounds worth of elephant ivory while visiting Tanzania. The ivory was even on the president's plane while travelling back from Tanzania to China..
Facebook, did a great job informing me about this important article. This year I traveled to Tanzania and have obviously been clicking on a lot of websites related to Tanzania, posting a lot of photos of Tanzania, etc. If I had been visiting South Africa I would have probably been more likely to receive news about Nelson Mandela (despite he died a few years ago), and if I was visiting Liberia I would definitely only receive news about Ebola. However, this raises an important issue, micro-targeting!
Had I not spent all that time on Facebook clicking on content related to Tanzania Facebook would have never informed me about this article. You probably did not get this article on your Facebook newsfeed unless you had spent as much time browsing and clicking on content related to Tanzania as I have.
Perspective does not have any micro-targeting. Everyone who has read this brief mention about China's president buying illegal ivory is now aware of this issue of corruption and the huge need to take action to save the African elephant. How does this spread awareness about the issue of China's negative influence on protecting the African Elephant? It doesn't matter if you have clicked on websites before that have no relation to the African elephant. Perspective doesn't feed news, Perspective spreads awareness.
Fashion enthusiast, tech enthusiast, sports enthusiast, young people, old people, liberals, conservatives, environmentalist, global warming skeptics, and the diversity of readers of Perspective have one important thing in common. Everyone is reading the same thought provoking content. Awareness about general subject matters for the general public.
Tweeting this article probably won't save the African elephant but it helps. Also, it shows your support and appreciation for the project to launch Perspective.